RobbieB
Rodentus scientificus
Exactly what the title says. As a bowler, what would you like to see your TBA membership get you. Some points to consider:
Anything that actually costs TBA money is not going to happen (eg patches, awards etc) - the membership base is simply now too small to fund anything other than admin.
20 - 30k members is still a fair marketing group. It is also a marketable group in that bowlers actually do have excess disposable income (else they couldn't afford to bowl, lol).
To start things off, I'd like to be able to flash my TBA card and get:
Petrol discount - like the woolies 4c off deal;
Discount at national fast food chains, places like Subway, Maccas, Pizza Hut etc;
No application fee home/personal loans from a bank;
Discount on health insurance;
Discount from RACQ/NRMA etc;
Cheap movie tickets.
It surely can't be that difficult for a half decent marketer to arrange enough discounts 'on production of TBA card' to make registering with TBA a very attractive proposition for anyone, let alone league bowlers.
So, any other suggestions? Keep in mind we really want discounts that will either add up over the year (like petrol) or represent a biggish one-off cost (like the loan fee) that a decent portion of the client base will actually access.
Perhaps if we put forward some specific suggestions to the board, they might get followed up. (What can I say, I'm an optimist
)
Cheers, Robbie.
Anything that actually costs TBA money is not going to happen (eg patches, awards etc) - the membership base is simply now too small to fund anything other than admin.
20 - 30k members is still a fair marketing group. It is also a marketable group in that bowlers actually do have excess disposable income (else they couldn't afford to bowl, lol).
To start things off, I'd like to be able to flash my TBA card and get:
Petrol discount - like the woolies 4c off deal;
Discount at national fast food chains, places like Subway, Maccas, Pizza Hut etc;
No application fee home/personal loans from a bank;
Discount on health insurance;
Discount from RACQ/NRMA etc;
Cheap movie tickets.
It surely can't be that difficult for a half decent marketer to arrange enough discounts 'on production of TBA card' to make registering with TBA a very attractive proposition for anyone, let alone league bowlers.
So, any other suggestions? Keep in mind we really want discounts that will either add up over the year (like petrol) or represent a biggish one-off cost (like the loan fee) that a decent portion of the client base will actually access.
Perhaps if we put forward some specific suggestions to the board, they might get followed up. (What can I say, I'm an optimist
Cheers, Robbie.