Where is the line?

Where do we draw the line at naming bowling events? There have now been 2 centres that have named events "...Australian...".

So I put it out there. Shouldn't the TBA, as the nationally recognised body, be the only ones who can give permission to name an event as if it was an Australian event as opposed to any other tournament?
 
Australian Open
Australian Cup
Australian Masters at the National Championships

All three tournaments have been around for years, so nothing new there.
 
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