It's a Hammer initiative. Says so in the page. This is going to backfire on them badly if it's not for real and I suspect that they're smarter than that. But who knows? I can't see a bowling ball company helping us out of this mess, but then, they got us in here in the first place.
Trouble is, your average (and very average) bowler likes their lanes all walled up these days. Cheating has been normalised. Controlling the latest Dynamite coverstock with Kryptonite self-revelling core is too hard when the lanes are honest. Most folks nowadays don't want to practice and certainly don't want to invest time in learning and training. And the commendable players who do, often find it hard to get hold of someone with the skills and availability to help them out in a lot of places. A standard ball would be a good start but I find proprietors get quite uneasy when you suggest that lanes need to get more honest. The greedy ones are scared of losing players to the house down the road, the dumb ones don't know the difference because that's the head tech's job (read - fault) and the smart ones know they have steadily painted themselves into a corner with their easy league shot.
The principle reason lanes are oiled is to protect the lanes. This protection has never been more needed than with today's bowling balls that literally burn the surface. If you want a demonstration, just put a reactive ball on a spinner, fire it up and see how long and hard you can hold your knuckle to it. You will blister your skin in seconds, I promise you. And yes, it will bloody hurt! Well, that's what happening to lane panels everywhere, albeit at a slower pace than your knuckle, but only because they are tougher than your skin.
Once managers and proprietors start to destroy their lovely, expensive lane panels with increasing frequency from having no oil outside 10 board (look for the AMF sign and you'll see plenty of examples of what I mean), maybe they'll see a financial incentive to make things more honest. Even the dumb managers can work a spreadsheet well enough to work that out. The smart ones will sell the changes as a necessary protection of their investment, without which, game rates will have to rise to accommodate the increased cost of buying and installing expensive infrastructure regularly.
I signed up out of curiosity and because I really hope that maybe, just maybe we can take a turn from the road we're on and begin down the road to honesty and integrity. And the alternatives to hope are despair or maybe worse, the current apathy about how we, as a sport, cheat every weeknight in pretty much every league in the country.