First of all, as a resident of Wagga, I would love AMF to open a centre down here. Independents come and go and now we have the promise of another, probably 12 months of operation before it all falls over again.
So, when i go bowling i travel to Canberra where AMF dominate the market at Tuggeranong & Belconnen.
I am not sure who said that AMF would die and Independent centres would prosper, its not the case in the Capital after Queanbeyans demise.
Now, I like to gain all the facts before entering a debate and here are some facts -
1/ ADP - a US company did open up here to show em how it was done, they were called AMF, but due to the Minimum Wage being much higher than America, found they were not as profitable as American Centres and sold their Australian division off.
2/ You try and name me another company that discounts their prices during their most profitable periods like AMF do during School Holidays. Try and book accomodation during School Holidays on the Gold Coast, I bet you dont get 2 rooms, shoe hire, hot dog, fries and a coke for less than the normal 2 room Adult rate.
3/ Whilst i find it admirable what Cindy has done in reducing pricing in her centre, the theory behind why you have 6 new Juniors is all wrong. From seeing what I witnessed yesterday at Tuggeranong, AMF have recruited a full house of Junior League with their NRL league. It was refreshing to have to wait for a lane at 4.30pm on Wednesday afternoon as they had 24 lanes of Juniors bowling. Reducing your Social price will only reduce your league numbers. Why commit to a weekly league when you can bowl whenever you want for just as cheap a price. The $5.50 practice rate is the biggest Marketing tool AMF have.
4/ During my time at Tuggeranong yesterday, i spoke to the staff who advised me that over 100 new bowlers have started over the last 8 weeks ue to their recruiting, what was also refreshing was to see the Manager down on the lanes with the kids showing them how to keep it out of the gutter as well as generally High fiving the kids and encouraging them to keep bowling.
All in all, I think the AMF bash over price is all a bit much, no other company does it as well or else there would be heaps of Independents with more than 40 centres