Yes, you have the destination right. Seriously, we do need a major player, a virtually completely dominant one. I know that sounds silly, especially from someone who has owned and operated a number of small businesses ( inc. a Bowling Centre ). But - that's about the only way that everyone moves in the same direction, and every Centre cross-promotes every other centre, because that grows the industry - ALL of it. and everyone benifits.
That's not just theory. It's what happened in the 'boom years' in the early 60s, when AMF, through it's holding company, Bowling Centres Holdings Ltd, controlled and operated most of the Centres in Australia ( a few Brunswick Centres excepted) - and they all pulled in the same direction anyhow.
I've worked the same thing successfully myself. Owned a Caravan Park in Cairns. All parks did their own thing and treated all others as competitors . Bit by bit I talked them around, We had a number of groups who kept in touch with vacancies in other parks. If you were full, or didn't have the type of accomodation required, you found a vacancy, or the type of accomodation needed. Reserved it for the enquiree, and directed them there. NOBODY, that is NOBODY got out of Cairns to the Tablelands, or north to Pt. Doughass, etc., before EVERY park in Cairns itself was full.
Even those who we had to send on, invariably came back to Cairns as soon as there was a vacancy. Why? Because they were so impressed that we would find them accomodation, and probably give them a 'cuppa' rather than them having to drive round and round looking from place to place.
Without a virtual monopoly, can you really see our bowling proprietors ( independant and others ) promoting centres, or events at, other centres. Fancy sending an enquiree looking for a scratch singles league to another Centre who has one, because you dont? Well??