Re: Thoughts on Visionary stuff
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Speaking at length to the VP of Visionary, Jason Wonders - as we do on a regular basis, we fully understand why Visionary are not registered with the PBA. At US$125,000.00 per year, it is a big commitment which must come from somewhere. Whilst Visionary would love to be able to afford to be registered, they see it is more important to let the product & quality service be their focus. As more bowlers become aware of their outstanding products, profitability will increase by sheer volume rather than mark-up per unit.
At times where Brunswick are looking at manufacturing in Asia to keep their cost down, Visionary have taken the stance that quality is better than quantity. EVERY ball they manufacture is checked for imperfections, if it does not meet their stringent standards, the item is scrapped - hence you never see any defect Visionary balls appearing anywhere like on Ebay as seconds.
As DaleS has mentioned, Visionary do not have a huge range of balls, however, their balls are very defined as to their purpose. No two balls are similar, this takes away any doubt as to what ball should be out of the bag at any given time. In saying that, there IS a ball in their line-up for every condition.
With the pending regulatory changes in regard to cover hardness & RG rating, it is going to make things much easier for Visionary to bring their whole range into line than it will be for some of the larger manufacturers who have more options. Far less room for error, therefore ensuring quality & very fair pricing remain the paramount aims.
We have made an undertaking to Visionary to increase their exposure in Australia to the point where growth in our region will help to increase their world-wide profitablility, consequently PBA registration will become a realistically affordable option. Our customers who have helped in this way over the past few weeks are very much appreciated by both BBA & Visionary, for that we sincerely thank you.
For more information on the Visionary range or to seek information on their company history, please feel free to contact us.
Max & Lee
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