"Quote: "The reason we are "bowlers" is we can't do anything else". This a comment stated to me some 12 months ago by one of Qld's better bowlers."
I have been saying this for over 2 years now, and I won't waver from the theory. I am bound to offend some people with a couple of my comments, and if I do, I most humbly apologise, however if I do offend you PERSONALLY, have a real good think whether my theory may be right.............
Most centre managers and proshop managers are "bowlers" who have no life except for bowling. They hover around the proshop and the front counter as they have nothing else to do in life. I can cite MANY examples. They may not be the "brightest star in the sky", but as they are the keenest..........
Consequently, when a position becomes available, they are the first considered. The unfortunate thing is, the people they are replacing are none the wiser, ie you buy this brand from A, you buy this brand from B, and etc. The fact that we, alongside other suppliers, are somewhat cheaper and supply a far better delivery service, goes un-noticed because the new person has been told to buy from A or B, they are not encouraged or given the latitude to look outside the square in either buying or selling the product range................This is the unfortunate thing when you have 'bowlers' stepping up into managerial positions. Many do not have the personality or 'approach' to be better salespersons/managers.
The best centre managers are invariably NOT "bowlers", they are experienced &/or qualified business people who have an appreciation of the sport, not necessarily 'card bowlers'and can balance the needs of their centre and it's core business - league bowlers. An example of this is Lloyd Klaman, regional manager of AMF Vic and Tasmania. We discussed this at length several months ago, and of recent times, Lloyd's centres are making record profits, simply because he is looking after the league bowlers as his first priority, and at the same time encouraging social bowlers to bowl more, hence giving centre staff more opportunity to recruit.
A person with balance is what is required, someone who can weigh up the reasonable needs of the 'league bowler', as against the need to be the 'super recruiter' and the social bowler host/hostess. A person whom runs a proshop and says 'X amount of dollars' is a great month as against someone who says 40% of $10,000 is not good enough, same as a centre which has $1 million turnover at 30%, as against the centre which has $300,000 turnover at 55%. The opportunities must be properly surveyed by an experienced business person or one with the relevant qualifications ie a 'financial and business advisor', and not left to someone with a great bowling knowledge, but no business experience or qualification.
To purchase a product, manage a product, promote the product range, price the product, sell the product PROPERLY...... is a great skill, but is dependant on having the 'right people in the right places'. I strongly feel that a person with either qualifications or significant (outside the bowling industry) business experience, who can market the product, and may only be a one night a week league bowler....is a far better propositon than a 'bowler' who has come up 'through the ranks' in the same 'stagnant process'.
Sorry for the bluntness, however this thread has gone on too long with comments and opinions from people too inexperienced or unqualified to make a balanced statement. There are of course several examples of proshop managers/centre managers who are doing an outstanding job of both, being a 'bowler' and using their nous to look maybe 'outside the square' - you know who you are, so please do not think of my comments as directed at you.
If you find my comments too harsh, please have a good think about how many of your centre staff and managers would you trust to manage YOUR multi million dollar business.
Max